|
Party Plan -opportunity to build your own businesses
Each year more than 600,000 people conduct small businesses via party plan selling throughout Australia - turning over $1.2 billion. Direct selling is well suited to products that people might not source in shops or that they enjoy buying in the comfort of their own home, from jewellery and lingerie to Tupperware and gifts.
Party plan concept is still 'under developed' in Australia; it is a much bigger industry in the UK and USA.
Fantasy Fair will offer consultants the opportunity to build their own businesses by supplying quality and value-for-money fashion jewellery.
Keeping it fun!
Direct selling has some unique characteristics that must be followed to be successful. Because party plan marketing sells directly from clients' homes, one of the keys to success is keeping the parties fun and entertaining. People enjoy the relaxed atmosphere and having the product come to them!
The right staff
The consultants must also have a passion for the product and be able to sell it effectively. Be knowledgeable
about your product and be determined to succeed.
Sales targets
Fantasy Fair is a fashion jewellery wholesaler : there are no sales targets or monthly sales volume requirements imposed on you, no contracts or pressure.
What should party plan operators be doing to increase their sales?
Basically they need to view it as a real business, to invest money in marketing materials and stock. If your plan is to buy just a few samples, show them at your party, then fill your orders - you are choosing a fairly difficult road if you want to make money. We would strongly recommend to have enough stock at the party so people have that "immediacy" and buy the product to take home.
Help getting bookings
Presented here are a few tips from successful party plan consultants:
The telephone is your friend, use it. Make at least 5 calls per day for bookings. Do this faithfully and assure yourself of a full datebook.
Prospect List. Every consultant should keep a folder containing a basic prospect list beginning with everyone you know. Remember, even if you do not consider the person a potential hostess, she can be a source for referrals or a booking hostess.
A walk-in or open house. To acquaint neighbors and your community with your product, send invitations to friends, neighbors and acquaintances. Give brochures to the newspaper person, put notices up in the supermarkets. Advertise that there will be refreshments and a chance to see your product.
Mystery hostess party. The consultant has a party in her own home and awards the hostess credits to the guests. The credits can be divided up or given in different ways. For instance, name goes in for each $25 bought.
Trade shows, fairs, expos, events. Check local activities and reserve well in advance. Consult your up-line on methods and set ups.
Advertising in local Newspapers.
Referral or booking hostess. Offer a gift or booking benefit to the person who refers you to a source for new bookings. Gift to be given when booking is held.
Brochures. Distribute your catalog or mini brochure at dentist, doctors, or anywhere you do business.
Business referrals. Real estate offices, model homes, flower shops. Any business exchange advertising and verbal referrals.
Bridal registry/bridal showers. For the bride where the guests may purchase gifts.
Couples party. A fun way to have a party for couples.
Show on the go/Booking in a basket. Excellent for office. Place several small items in a basket and one larger one. When an order of $30 is placed, the customer can select a small gift. When all the gifts are gone, the hostess gets to open the bigger gift. (suggested 10 gifts)
Delivery day special. Offer the hostess, at the time of the party delivery, a special gift from you when she picks up a booking or two as she delivers her guests items.
Door prize slips. These are a tremendous source of future bookings, future sales, and future prospects. Refer to them when you want to increase your business.
Offer the hostess an additional gift when she re-books herself within 3 months. You may want to offer her an extra incentive for holding 3 shows within a year.
Enclose a mini-book and business card with your check when paying bills. Who opens the mail, usually women. When we get our bills we have to look at all their promotions to find the bill or return envelope. Tuck your statement and check in your material - they'll have to look through your promotions.
Offer clients incentives for taking 5 brochures to their place of work and getting a certain amount of orders.
Offer a gift with purchase to encourage orders.
Offer a discount on orders totaling a designated amount of dollars.
Offer a free product of their choice to people who take the brochure home, share it with friends and family and get 5 additional orders resulting in a certain amount of dollar.
Promote a special discount or sale on select products in the brochure. For example, offer 15% on all of a certain line of products.
Successful promotion of your business boost customer interest and sales. It doesn't pay to be shy about your business so don't overlook any chances to put it in the spotlight, especially if something about your work is unique or has a local theme. Your local paper may be more than interested in any stories you can muster about it if the timing and approach is right.
Remember that a quality piece of fashion jewellery can stand the test of time (something not easily found these days) will always be appreciated by customers who know they are getting value for their money, which will in generate return business!
Arrange your jewellery attractively!
STOCK LIST AND PRICES : CLICK ON IMAGE TO ENTER
|
Placing an order